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Small Business Saturday tour bus heads to Broadgate

Published Wednesday, 18 November 2015

The organisers of Small Business Saturday UK – the campaign that puts small, independent businesses in communities across the country in the national spotlight – are heading to Coventry.

Broadgate will be one of the stops on their most extensive nationwide promotional bus tour yet to raise the profile of the campaign and the day itself - which takes place on Saturday December 5.

Using the theme “5 million small businesses, 1 big day”, the bus tour aims to promote the campaign to both consumers and small business owners around the UK.

The bus tour – supported this year by Talk Talk Business - will visit Broadgate from 10am - 2pm on Wednesday November 18 to promote the campaign to both local small business owners and consumers, with support from Coventry City Council and the Business Improvement District (BID).

The council, in partnership with the BID, has supported Small Business Saturday since 2013, previously focusing on city centre retail businesses. This year they will aim to help recognise and support all small businesses in Coventry, not just the city centre retailers.

Now in its third year Small Business Saturday is the UK's most successful small business campaign. Last year 16.5 million adults went out to support a small business with 64% of the UK aware of the campaign. Between them, the UK’s small businesses provide 60% of private sector jobs and nearly 50% of private sector turnover.

Cllr Richard Brown, Deputy Cabinet Member for Business, Enterprise and Employment said:

“We are very lucky in Coventry because we have some fantastic independent shops and small businesses; however, if we don’t use them we will lose them – especially in this difficult economic climate where some traders are quite simply battling to survive.

“We must not underestimate the fantastic economic contribution small business provide to the local economy – they really are vital to our city’s success and they employ a large percentage of all private sector workers.

“Of course in our city centre they also complement the big traders ensuring Coventry is a great place to shop or enjoy a meal. But independent retailers need local people to support them and the city council, along with the BID, will continue to offer all the support we can to help them stand out among the bigger national companies.”

The campaign benefits from the backing of leading business organisations including the Federation of Small Businesses, The Association of City and Town Management, The Association of Convenience Stores, The National Federation of Retail Newsagents and the Northern Ireland Independent Retail Trade Association.

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