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Lord Mayor welcomes ‘Route 57 car’ to Coventry

Published Thursday, 14 April 2016

The official ‘Route 57’ electric car was driven through Coventry today as part of a 2,500 mile journey through 57 must-see destinations across the UK, taking a short stop at the Transport Museum.

Route 57

The Lord Mayor welcomed the driver of the vehicle and Jess Shanahan, a motor journalist who is posting updates of the journey, to the city.

Route 57 was designed as the UK and Ireland’s answer to US Route 66 by Jurys Inn Hotels, who are supplying accommodation along the way. The campaign’s aim was to challenge common myths around electric cars, after a recent survey by the AA found that ‘range’ of an electric car is one of the top reasons why people do not buy electric cars.

It is hoped that the Route 57 campaign will demonstrate the car’s green technology and that an electric car can drive more than 2,580 miles across four countries.

The road trip started in Plymouth on April 6 and will finish in Galway, Ireland, on April 26.

Jess will be posting updates on the Route 57 website along with TwitterFacebook, and Instagram – and taking driving music suggestions through the Twitter hashtag #route57, or adding them directly Route 57 Spotifyplaylist. Audiobook suggestions are also welcome.

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