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Coventry creates cultural strategy

Published Wednesday, 21 December 2016

A city-wide cultural strategy spanning the next decade is set to be approved by Coventry City Council.

The ‘Coventry Cultural Strategy 2017-2027’ outlines a vision for the city’s cultural offer, which is: ‘By 2027 Coventry will be a culturally attractive, vibrant and prosperous city to live in, work in and enjoy. The city is a dynamic place of invention, cultural diversity and youthful ambition and is proud to be a leading city of culture in modern Britain.’ 

The proposed strategy sets out a ten year vision for the cultural life of Coventry and builds on the existing heritage and culture of Coventry.  

Its development has been funded by Arts Council England (ACE) and Coventry City Council with support from both the University of Warwick and Coventry University, and is based on an extensive consultation process. 

Cllr Linda Bigham, Coventry City Council’s Cabinet Member for Community Development, welcomed the proposed strategy, saying: 

“The strategy is a really important document and one that we have to have in place to be able to access a range of funding streams. It was developed following wide consultation – so in it are the things local people have told us are important to them alongside aspirations from a range of creative and cultural groups. Putting the two together creates a powerful document. We are bidding for UK City of Culture in 2021 – right at the midpoint of our strategy span, and we have lots of exciting work to build on to get us to that point. 

“Coventry is rich in culture and this document will help to keep us focussed so we ensure that every single person who lives here can access arts and education in the city in whatever form suits them.” 

The strategy proposes ‘Five Goals’ for cultural growth in the city, each of which is under-pinned by ‘Seven Big Ideas’ that support the transformation of the cultural life of the city. 

Stuart Croft, Vice-Chancellor at the University of Warwick echoed Cllr Bigham’s comments. He said: 

“I’m delighted that Warwick is strengthening our commitment to our region by supporting Coventry in developing its cultural strategy and through our continued commitment to contributing to the implementation underpinned by the research led by Professor Jonothan Neelands.”

 Sarah Morgan, from the Tin Arts and Music, said: 

"I was really pleased that the Council involved us and other arts and cultural organisations in the consultation process when writing the strategy. The vision that shapes our programme is active engagement in music, and in the wider arts.”

Dr Geoff Willcocks  BA, PhD, FRSA, Director of Arts and Culture on the Executive Bid Committee Coventry 2021, added: 

“This Cultural Strategy is an important milestone in the cultural evolution of the city. It was produced by a partnership involving both our universities, cultural and community organisations and the Council, signalling the collective desire of these organisations to work together for the benefit of the

View the report.

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