Get the best from this site

We would like to place cookies on your computer to help us make this website better. For more information, including how to turn cookies off, see more about cookies. Or simply continue below:


Driving the UK City of Culture Bid forward

Published Wednesday, 20 September 2017

Back the Bid – that’s the key message being promoted on the city’s ring road with the installation of new signage supporting Coventry’s bid to be UK City of Culture 2021.

2021 City of culture bridge sign

As excitement mounts in the build up to the final decision on who will capture the title of UK City of Culture 2021, the city is keen to ensure everyone living in or visiting the city is aware our bid and is encouraging people to show their own support.

Coventry City Council is one of the Principal Partners of the bid and the new signage is just one example of showing its support.

Councillor George Duggins, Leader of Coventry City Council said:

“The city is right behind the bid and the new messaging on the city’s iconic ring road will reinforce this and raise awareness to the thousands of motorists visiting the city centre each day.

“As a council, we’re committed to doing everything we can to make it clear to everyone, be they city residents, or those working and visiting the city, that we’re backing the bid 100%.

“We know Coventry people are just as passionate about their city too and with anticipation and excitement growing, people are becoming more aware as to just what capturing the title will mean for the city, especially in terms of economic benefit, additional tourism and showcasing our city nationally and internationally.”

The team at the Coventry City of Culture Trust are currently hard at work preparing the final bid for submission. Laura McMillan, Trust Manager added:

“The people of Coventry are right behind our efforts to be UK City of Culture in 2021 and that is becoming more visible across the city with each day that passes.

“The support we’ve had from Coventry City Council, our two great universities, the public and the business community really has been incredible and we need that now, more than ever, as we build-up to the final stages.”

Coventry’s bid to be the UK City of Culture 2021 is being led by Coventry City of Culture Trust and, if successful, would bring social, cultural and economic benefits to the city.

Coventry is now on the shortlist along with four other cities, and will submit a final bid in September before the decision is announced in December.

Coventry City Council, The University of Warwick, and Coventry University are Principal Partners of the bid and are providing significant support. The Ricoh Arena is Bid Sponsor while Jaguar Land Rover, Adient, Friargate, Coventry Building Society, the Coventry and Warwickshire Chamber of Commerce, Birmingham Airport, PET-Xi, SCC, Pertemps, CEF (City Electrical Factors) and Listers are also Bid Development Sponsors.

To show your support for Coventry’s bid on social media, go to @Coventry2021 on Facebook, Twitter and Instagram. For more information, log onto

Is there anything wrong with this page?