Councillor George Duggins, Leader of Coventry City Council, said:
“We are naturally disappointed at today’s announcement.
“What does not change is that our city offers excellent transport links, a young, diverse population and a reputation for design and innovation which makes us an attractive option for potential investors along with our central location that means we are within two hours of 40 million people.
“Although we believed Coventry was the perfect choice, if it wasn’t to be us, the next best result is for Channel 4 to select a location in the vicinity. Therefore, it is good to see Birmingham is still in the running to host Channel 4 and we wish them well in their endeavours.
“But the future for Coventry is very bright and we continue to look forward to our Year of Wellbeing in 2019, our European City of Sport status next year and of course being UK City of Culture in 2021 as well as being named home of the UK Battery Industrialisation Centre.”