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Sleigh Ride adds Christmas magic

Published Friday, 14 December 2018

Local businesses have been thanked for bringing Christmas cheer to families across Coventry.

Sleigh ride at Christmas
Pictured: Ruark Jon-Stevens (centre) with the sleigh ride sponsors

Coventry Transport Museum has welcomed thousands of visitors already this year for the Vintage Sleigh Ride, the fourth year since it moved to the museum after the closure of the Co-Op.

But the much needed repairs and dressing of the space was only made possible thanks to the kind sponsorship and support of a range of businesses and organisations from across the city.

CV Life, previously known as Coventry Sports Foundation, has encouraged their staff to volunteer as both Santa and elves to ensure the ride runs smoothly and that children receive their gift from Father Christmas.

Smith’s Nurseries have kindly donated two real 14ft Christmas trees, while Band Hatton Button, Coventry BID, Dhillons Brewery and The Jade Studio have all given their backing to make sure it is a sleigh ride to remember for the thousands of children who have already enjoyed the experience.

The Sleigh Ride has been running since the end of November and the final journey to Father Christmas will take place on Sunday 23 December.

There is no timed ticketing system this year, people can simply join the queue, pay at the ticket booth and enjoy their visit to Lapland. 

It costs £6 per child with a present, £1.50 per adult with children (max of three per child) and £5 for an adult ticket.

While waiting to climb aboard Santa’s Sleigh, children can take part in a range of festive activities and enjoy the company of Santa’s Elves, while outside the museum there will be a range of festive fun, run by Tommy’s Amusements.

Ruark Jon-Stevens, Marketing & Communications Manager of Culture Coventry, said: “We are so very grateful to all of the businesses for their support. CV Life have been amazing in providing our elves and Santas, who are vital in making this magical journey a success.

“Smiths Nurseries have helped set the scene with two fantastic trees and The Jade Studio, Band Hatton Button, Dhillons Brewery and Coventry BID have all played a big part too with their kind financial support. McDonalds have also kindly supported by providing costumes for the elves and Santas.

“As a charity, the kind support offered by these amazing companies has really helped to make this Christmas tradition even more special for thousands of children. People have been turning up in record numbers, which has been brilliant, and we are still a couple of weeks away from the big day!”

Sleigh Timings

  • Monday – Friday 11am -5pm - last ride at 4.30pm 
  • Saturday – Sunday 9am – 5pm - last ride at 4.30pm
  • SEN Families 6pm-7pm - 13 and 20 December
  • Late Night 6pm- 7pm - Wednesday 19 December

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