DVLA has launched a new advertising campaign targeting 12 areas in the country where vehicle tax evasion is highest.
The message is clear to local motorists – if you don’t tax your vehicle on time, DVLA will take action: Tax it or lose it.
The campaign will include figures on the total number of enforcement actions that have been taken in each area in 2018. In addition to the adverts, DVLA will be in the areas enforcing against vehicles that are untaxed.
The campaign will focus on the consequences of not taxing your vehicle – from financial penalties to court action to clamping and ultimately the loss of a car.
The giant clamp at the centre of the campaign image reflects the fact that the DVLA takes enforcement action against untaxed vehicles on streets across the country, just like the ones in the image.
DVLA Head of Enforcement Tim Burton said: “This campaign has a clear message for anyone who flouts the law in this way – tax it or lose it.
“It’s never been easier to tax your car, so there really is no excuse. We would rather not have to clamp or remove vehicles, but this campaign highlights the consequences of not taxing a vehicle. Having your vehicle clamped is expensive and inconvenient – and you could end up losing your car.”
The campaign will run until the end of March 2019.
Motorists can go online, 24 hours a day, to tax a vehicle or check whether their vehicle tax is up to date at www.gov.uk/dvla/taxyourvehicle.