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New city residents’ card launched

Published Monday, 25 March 2019

Go CV is a loyalty card that gives Coventry residents discounts on some of the city’s most exciting attractions and activities.

Signing up now means people will get discounts on a growing number of activities and venues, including The Wave – with more to come.

And Coventry residents can now register for the new loyalty card.

Anyone living in Coventry will be eligible to receive a card once they have registered on the Go CV website at

People can then pick up their Go CV card from their local CV Life centre at The Alan Higgs Centre, Xcel Leisure Centre or Centre AT7.

By registering in advance, cardholders will be able to enjoy discounts at The Wave, the new city centre waterpark when it opens this summer. Offering twisting thrill rides, a 25-metre four lane swimming pool, a 120 station fitness suite, squash courts and an exercise class suite, there will be plenty to enjoy and help you get active.

Councillor Kamran Caan, Cabinet Member, Public Health and Sport, said:

“I’m delighted that local residents will be able to enjoy discounts and offers at some of our exciting leisure venues in Coventry, including The Wave, the new waterpark in our city centre.

“Go CV will also replace Passport to Leisure and Learning and provide additional discounts for people on low income. It is really important that venues like The Wave are accessible to everyone and that’s why this card is so important. I hope lots of people sign up to get their card.

 “I am looking forward to hearing about new venues which will join the scheme making the Go CV card a must have for all the family.”

Offers will continue to be added by Coventry City Council and its partners to the card as they become available.

The launch coincides with Coventry’s year as European City of Sport and Year of Wellbeing plus continues the build-up to its year as UK City of Culture 2021 – so there is lots going on to enjoy right across the city.

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