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City of Sport aims to get more young people involved in sport

Published Monday, 09 September 2019

Cash For Kids, the charity of radio station Free Radio, has joined forces with Coventry European City of Sport, Coventry City Council & CV Life to bring a unique fundraising challenge to the city.

Civic launch social square
Civic launch social square

The Coventry City of Sport Challenge is designed to raise funds to increase engagement in sporting activities for local children from disadvantaged backgrounds.

An open invitation is extended to established community sports clubs & groups from within the city, to complete an application to participate. Details must be included on how funds raised will be used to target young people who, due to their circumstances, aren’t currently able to access sporting opportunities.

Following shortlisting, ten organisations will be invited to participate in the challenge & will be given guidance on fundraising & marketing from the Cash for Kids and Coventry City Council teams.

The participating clubs & groups have one month to fundraise in the most creative and innovative ways as they can.

At the end of the fundraising month, each team will have up to £500 of their fundraising match-funded by the City of Sport Challenge organisers; with additional prizes awarded for most funds raised, best use of social media & most creative fundraising idea.

John Dalziel from Hits at Breakfast on Free Radio said; “I’m really excited that our charity Cash for Kids is bringing the City of Sport Challenge to Coventry. To be able to help local kids get access to sport is something that I’m really passionate about. It’s great that we’ve been able to work with the European City of Sport team, Coventry City Council & CV Life to make this happen.”

Dave Moorcroft, Executive Director for CV Life and Chair of European City of Sport, said: " This is a fantastic incentive for clubs in Coventry to raise money with the aim to inspire more young people to get active. I'm really pleased that we are working with Free Radio's Cash for Kids; it's a brilliant charity.

"Getting the opportunity to hold fundraising challenges like this during our year as European City of Sport is fantastic. We have so much to celebrate in Coventry, including the fantastic stories about our local people. So, the City of Sport Challenge is a really great way of getting more young people active.

"I'm excited to see people from clubs and sports organisations at the launch event and look forward to seeing how they decide to carry out their fundraising challenges."

A launch event for the Coventry City of Sport Challenge is being held at St Mary’s Guildhall on Monday 23 September at 6:30pm. Representatives from clubs & groups interested in finding out more about the challenge can register for tickets at freeradio.co.uk/cashforkids. Spaces are limited

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