New giant screen installed in Millennium Place

Published Friday, 28 May 2021

A new digital screen has been installed on the side of Coventry Transport Museum, replacing the original screen, which was installed as part of the city’s hosting of the London 2012 Olympics.

The large, high quality screen will mainly be used for a rolling programme of advertising, with the advertising money generated providing additional income for Coventry City Council to contribute to delivering its key services. The screen was installed and will be managed on behalf of the Council by Elonex.

As part of the commercial arrangements, the Council will also have access to some of the screen time to promote events, cultural activities, its own services and other important Council messaging.

Cllr Jim O’Boyle, Cabinet Member for Jobs and Regeneration and Climate Change, Coventry City Council, said: “Part of the city preparing for City of Culture means refreshing areas that may need it – and replacing the screen at Coventry Transport Museum is a great way to rejuvenate and make greater use of this space.

“A lot of work has taken place inside Pool Meadow Bus Station to make it more pleasant and welcoming to visitors, including new pieces of art being installed to celebrate our special year.

“The screen is perfectly placed to welcome visitors arriving by bus to Coventry as well as city centre users as we celebrate our year as UK City of Culture.

“There are wider benefits to the Council being part of this partnership with Elonex too. The inclusion of sold advertising space on the screen means that not only can we continue to support key Council services with the additional income generated, but help ensure any on-going screen maintenance costs are covered over the coming years.”

The installation of the new screen is one part of an ongoing Council project to generate additional income streams into the Council’s budget to enable frontline services to be delivered and deliver other council services.

Any organisations or businesses interested in using the space should contact [email protected]

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