Introduction
A report was commissioned by Coventry City Council to inform plans to develop a Coventry Creative Industries strategy/plan in 2025 to 2026. The purpose was to gain a better understanding of the current size of the creative industries sectors in Coventry, as well as map current challenges, opportunities and activities through sector consultation and existing data sources.
The report is primarily focused on the economic development of the creative industries sub-sector, and the wider creative economy, across Coventry. Although in addition it touches on the relevance to this of the cultural offer, tourism and the visitor economy.
This report seeks to bring a clearer understanding of the immediate importance of the creative sector and the wider creative economy to Coventry, as well as consider how these could be aligned with wider regional and national opportunities.
The report is intended to provide evidence and advice to Coventry City Council through a set of recommendations based on the findings. These recommendations and a proposed roadmap of priority actions can help ensure the city is ‘on the front foot’ to take advantage of emerging opportunities and funding. It should be emphasised that the recommendations are made by the author and do not represent adopted policy or approaches by Coventry City Council.