Coventry City Council complies with Data Protection Law and is registered with the Information Commissioner's Office (ICO) as a Data Controller.

This Privacy Notice explains how personal information is going to be used, what for, who it will be shared with and why.

Why do we collect personal information about you?

We need to collect and hold personal information about you because the law says we have to.

How we use your information

  • To manage business enquiries for funding and support
  • To provide employment and recruitment support
  • To provide assistance with workplace wellbeing
  • To provide skills and training support
  • To provide you with necessary and appropriate services
  • To help us to develop and improve our services
  • To complete and send reports to Government departments
  • To do the things that the law says we have to do

Who we share your information with

If required we might share your information with:

  • Other council departments for the assessment of business support
  • Other councils and public bodies where the law permits, for example, Warwickshire County Council (WCC), Birmingham City Council (BCC) and the Ministry of Housing, Communities and Local Government (MHCLG)
  • Coventry City Council – Business Sustain
  • Coventry and Warwickshire Chamber of Commerce
  • Coventry and Warwickshire Growth Hub (CWGH)
  • Coventry and Warwickshire CDA
  • Warwick Manufacturing Group (WMG)
  • Department for Business, Energy & Industrial Strategy (BEIS)
  • Business Energy Advice Service (BEAS)
  • West Midlands Combined Authority (WMCA)
  • Coventry and Warwickshire Re-Investment Trust (CWRT)
  • Coventry Business Improvement District Limited
  • Elected Members, Members of Parliament and Advice Agencies when acting on your behalf
  • Other partner organisations that carry out services for the council (Aston University, Black Country Industrial Cluster)

How long will we keep your information?

We will only keep your information as long as we need to so we can give you the service you need, unless we have to keep it for legal reasons. In accordance with financial regulations governing the retention of accounting records, in normal circumstances the council will retain personal information for a period of six years from the end of the financial year in which settlement was made of any amount owing to the council.

Your rights

You have the right to:

  1. Ask for the information we hold about you, this is called a Subject Access Request.
  2. To ask us to change information we hold about you if it is wrong.
  3. Intervention in respect of automated decision making.
  4. Restrict processing of Data.
  5. Complain to the Information Commissioner’s Office.

To exercise any of these rights please contact business rates (including BIDS) at


You have the right to complain if you are unhappy with the way your request is handled or disagree with a decision made by the council about your data. If you want to make a complaint you can contact the Data Protection Team (DPO):

If you are still not satisfied you can contact the Information Commissioner's Office at:

The Information Commissioner's Office,
Wycliffe House,
Water Lane,

Updated: 11 January 2024