Encouraging behaviour change
In addition to the physical improvements to transport infrastructure and services described in the previous sections, the Transport Strategy also sets out plans to reduce car travel by actively encouraging a change in residents’ behaviour. The table shows schemes that we currently plan to deliver over the lifetime of this strategy in order to achieve this.
| Scheme | Description | Lead organisation | Expected cost bracket | Secured/likely funding sources | Progress |
|---|---|---|---|---|---|
| Mobility Credits vehicle scrappage scheme trial | Completion of an initial pilot (currently underway) of a vehicle scrappage scheme, where participants receive credits in exchange for scrapping an older, heavily polluting vehicle | TfWM | <£10m | TfWM |
Year 1 - Construction/scheme delivery |
| Mobility Credits incentive scheme trial | Further pilot scheme where residents moving into newly completed homes in Keresley and Eastern Green will receive Mobility Credits to encourage them to travel by sustainable means | Coventry City Council | <£10m | Developer contributions |
Year 1 - Scheme in development Year 2 onwards - Construction/scheme delivery |
| Travel Demand Management | Ongoing programme of activity to promote and encourage sustainable travel choices | TfWM | Ongoing programme | TfWM |
Year 1 onwards - Construction/scheme delivery |
| Engagement with schools and businesses | Ongoing programme of engagement with local schools and businesses to help them to encourage and support residents to travel to school/work via sustainable modes, including the development of an Employer / Business Network to share and implement best practice on sustainable travel initiatives | Coventry City Council |
Ongoing programme |
Year 1 onwards - Construction/scheme delivery |
|
| Regular community events | Ongoing programme including, for example, cycle training and community cycling events | Coventry City Council |
Ongoing programme |
Year 1 onwards - Construction/scheme delivery |