Our strategy

Priority 1: for every child - the best start to life

Commitment: we will secure the ‘best start’ for every child through universal access to the Start for Life Programme to ensure that every child and family has access to the resources and support they need to flourish.

Outcome: flourish

Priority 2: for every child - a chance to reach their potential

Commitment: we will advocate for early childhood, implementing research-based programmes and initiatives to provide every chance for all children to reach their potential and thrive, regardless of their background or circumstances.

Outcome: thrive

Priority 3: for every child - excellence in early education, every day

Commitment: we will focus on workforce development. Building knowledge, skills and excellence in early education, to establish the right foundation to address inequalities from conception, so every child can succeed. We will strive to create a more equitable and prosperous future for all.

Outcome: succeed

Priority 4: for every child - helping families to be resilient, safe, happy and healthy

Commitment: we will empower families to achieve resilience, happiness, and health through continued work to build effective partnerships and delivery systems, which   foster supportive, safe networks and promote holistic well-being and fulfilment.

Outcome: fulfilled

Our priorities and commitments also include bringing the principles of the ‘Child Friendly Cov’ campaign to life:

Early Years strategy priorities matching up with 'Child friendly Cov' principles
Early Years strategy priority 'Child friendly Cov' principle
Priority 1: for every child - the best start to life Be healthy
Priority 2: for every child, a chance to reach their potential Feel and be valued
Priority 3: for every child - excellence in early education, every day Have opportunities
Priority 4: for every child, helping families to be resilient, safe, happy and healthy Be and feel loved
Priority 5: for every child - helping families to be resilient, safe, happy and healthy Feel and be safe
Children playing on a climbing frame