Writing an effective job advert
A well-written and targeted job advertisement is one of the most effective ways to attract high-quality candidates. Your aim should be to attract a diverse pool of suitable applicants while ensuring equality of opportunity through inclusive and wide-reaching recruitment practices.
Your job advert should:
- Clearly explain the purpose of the role
- Outline the main tasks and responsibilities
- State the essential qualifications, skills and experience required
- Reflect the full scope of the position
- Provide accurate information about the salary, hours, contract type and benefits
- Information about your organisation and what makes it a positive place to work
- Explain how to apply and the closing date
- Include relevant safeguarding and pre-employment-check required
Make the advert easy to read
A clear, welcoming and informative advert is more likely to attract suitable candidates. Make the most important information easy to find and give applicants a clear reason to continue reading.
When preparing your advert:
- Start with a clear and recognisable job title
- Use headings, short paragraphs and bullet points
- Use clear and straightforward language
- Avoid jargon and unnecessary technical terms
- Explain the role and its main responsibilities clearly
- Include your organisation’s name and location
- State the salary, working hours, contract type and closing date
- Explain how candidates can apply and what information they need to provide
- Provide contact details for candidates who would like an informal conversation about the role
- Highlight opportunities for training, career progression and professional development
A clear and engaging job advert helps potential applicants understand the role quickly, builds confidence in your organisation and increases the likelihood of attracting suitable candidates.
Write an engaging introduction
Capture candidates’ attention with a strong opening sentence. You could use a question that reflects the skills and qualities you are looking for, such as:
- Are you passionate about making a difference to children’s lives?
- Do you have experience of creating safe, nurturing and stimulating learning environments?
- Would you like to join a supportive team with opportunities to learn and progress?
Keep the introduction welcoming and concise. It should help applicants understand the purpose of the role and why they might enjoy working for your organisation.