Advertising and managing your job vacancies

Job fair

Promoting and dealing with your job vacancies

Choosing the right places to advertise will help your vacancy reach applicants with the skills, experience and personal qualities you need. Using a combination of advertising methods can help you attract a wider and more diverse range of candidates.

Advertise through Coventry Early Years 

Coventry Ofsted-registered early years and childcare providers can advertise their job vacancies free of charge by completing our quick online form. 

Vacancies submitted through the form will be: 

  • Advertised in the jobs section of the Coventry Family Information Directory 
  • Shared with the Coventry Job Shop and Jobcentre Plus, helping your vacancy reach a wider audience 
  • Promoted at local careers and jobs fairs

Advertising internally 

Consider advertising your vacancy internally as well as externally. This helps demonstrate that your recruitment process is transparent and fair. 

Internal advertising also recognises the contribution of existing employees and gives them an opportunity to develop and progress within your organisation.

Use social media 

Social media can be a cost-effective way to promote a vacancy and reach your target audience. Post clear and accurate information about the role on your organisation’s social media accounts and encourage followers to share the vacancy with people who may be suitable and interested. You could also promote the role through relevant professional networks where appropriate. 

Platforms such as LinkedIn, Facebook, Instagram, TikTok and X can help you reach a large audience for little or no cost. 

When advertising through social media: 

  • Use an eye-catching image, such as your organisation’s logo or a suitable photograph of the setting 
  • Include the job title, salary, working hours and location 
  • Highlight the main benefits of working for your organisation 
  • Include a clear closing date 
  • Provide a direct link to the full vacancy information and application process 
  • Make sure photographs and other content comply with your safeguarding, consent and data-protection requirement 

Attending jobs and careers fairs 

Local jobs and careers fairs provide an excellent opportunity to meet potential applicants, promote vacancies, and raise awareness of the rewarding career opportunities available within the early years and childcare sector. These events can help organisations engage with individuals who may be considering a new role, career change, apprenticeship, or training pathway.

When attending a jobs or careers fair, consider bringing: 

  • Information about your current vacancies, including job descriptions and person specifications 
  • Details of salaries, staff benefits, and career progression opportunities
  • Photographs, displays, or short videos that showcase your setting and working environment
  • Information about apprenticeships, work experience placements, volunteering opportunities, and entry routes into the sector
  • A simple way for interested candidates to register their details, express an interest, or apply for vacancies
  • A current member of staff who can share their experiences of working in the setting and answer questions from prospective applicants

Being well prepared and engaging positively with attendees can help attract a wider range of candidates and promote early years and childcare as a rewarding and fulfilling career choice.

Dealing with job advert enquiries 

Establish a clear and consistent approach for managing enquiries relating to current or future vacancies, including speculative applications. All enquiries should be responded to promptly, professionally, and courteously, providing potential candidates with a positive impression of the organisation. 

Applications received through speculative enquiries should be considered and processed fairly and consistently in line with the organisation's recruitment and selection procedures. Managers must ensure compliance with employment legislation, safeguarding requirements, data protection regulations, and equal opportunities policies. This approach helps to promote a transparent, inclusive, and legally compliant recruitment process, ensuring all applicants are treated with fairness and respect. 

Why a well-managed approach to enquiries is important:

A well-managed approach to vacancy enquiries can:

  • enhance the organisation's reputation as an employer
  • encourage high-quality candidates to apply for future opportunities
  • support equality, diversity, and inclusion within recruitment practices
  • ensure compliance with recruitment, safeguarding, and employment legislation
  • help build a talent pipeline for future workforce needs