Increasing the economic prosperity of the city and region
Increasing the economic prosperity of the city and region has resulted in:
- £35,719 regional GDP (per head, 2023)
- £34,994 median annual pay for Coventry residents in full-time work (2024)
- £97,956 apprenticeship levy transferred to support non-levy paying firms (2024 to 2025)
- 1.2% annual increase in footfall (2023 to 2024, to 2024 to 2025)
- 11,390,000 visitor trips (2023)
- 7,911 estimated jobs supported by the visitor economy (2023)
- 16,242 residents supported by the Job Shop on their journey to accessing employment and training during 2024 to 2025
- 1,633 get jobs (Job Shop customers going on to get jobs during 2024 to 2025)
- 9,970 active enterprises, with 345 enterprises per 10,000 residents (2024)
- 74.7% resident employment rate (January 2024 to December 2024)
- 4.9% unemployment rate (January 2024 to December 2024)
- 4.1% 16- to 17-year olds not in education, employment or training (NEET) including not knowns (2024)
| Metric | Previous | Current | Comparators | Progress | Target | Status |
|---|---|---|---|---|---|---|
| Regional gross domestic product (pound per head) | £33,278 (2022) | £35,719 (2023) | West Midlands Region £32,077, (2023), England £40,382 (2023) | Tick | To increase | Tick |
| City centre footfall (Index, 2019 to 2020=100) | 69.1 (2023 to 2024) | 69.9 (2024 to 2025) | Leicester city centre 84.0 (2024 to 2025) | Tick | To increase | Tick |
| Visitor trips | 11.05m visitors (2022) | 11.39m visitors (2023) | England N/A (No data) | Tick | To increase | Tick |
| Resident employment rate (proxy for new jobs) | 72.2% (April 2023 to March 2024) | 74.7% (January 2024 to December 2024) | West Midlands Region 74.1% (January 2024 to December 2024), England 75.7% (January 2024 to December 2024) | Tick | To increase | Tick |
| Unemployment (model-based) | 5.5% (April 2023 to March 2024) | 4.9% (January 2024 to December 2024) | West Midlands Region 4.3% (January 2024 to December 2024), England 3.9% (January 2024 to December 2024) | Tick | To increase | Tick |
| 16- to 17-year-olds not in education, employment, or training (NEET) including not knowns | 3.5% (NEET 2.2%, Not Known 1.3%) 2023 | 4.1% (NEET 3.0%, Not Known 1.1%) 2024 | Statistical Neighbours 6.1% (NEET 4.4%, Not Known 1.8% 2024), England 5.4% (NEET 3.2%, Not Known 2.2%) 2024 | Cross | Below (better than) national average and Statistical Neighbours | Tick |
| Destination of school leavers aged 16+ (% continuing to a sustained education, apprenticeship of employment destination) | 92.1% (2021 to 2022 cohort in 2023) | 91.2% (2022 to 2023 cohort in 2024) | Statistical Neighbours 91.5% (2022 to 2023), England 93.1% (2022 to 2023) | Cross | Above or equal to national average | Cross |
| Destination of school leavers aged 18 after reaching the end of 16 to 18 study | 82% (2021 to 2022 cohort in 2022 to 2023) | Latest data is 2021 to 2022 | Statistical neighbours 79.5% (2021 to 2022), England 82.6% (2021 to 2022) | Barrier | Above or equal to national average | Barrier |
| Apprenticeship levy transferred to support non-levy paying businesses’ |
£32,459 Transferred 2023 to 2024 Total pledged - £445,477 |
£97,956 Transferred 2024 to 2025 Total pledged - £672,487 |
N/A | Tick | To increase | Tick |
| Job Shop Customers Going on to Get Jobs | 818 (2023 to 2024) | 1,633 (2024 to 2025) | N/A | Tick | To increase | Tick |
| Active enterprises number (and rate per 10,000 pop aged 16+) (proxy for new businesses) | 10,335 (363) (2023) | 9,970 (345) (2024) | WMCA 391 (2024), Warwickshire 528 (2024), England 503 (2024) | Cross | To increase | Cross |
| Change in Council Tax Base (change from 2009 base) (proxy for number of new houses in the city) | 113.27 (2023 to 2024) | 114.79 (2024 to 2025) | CIPA 114.31 (2024 to 2025), England 115.98 (2024 to 2025) | Tick | To increase | Tick |
| Proportion of neighbourhoods amongst the 10% most deprived in England (measure of deprivation) | 14.4% (28 of 195 Coventry LSOAs) 2019 | Not available | WMCA 26.4% (2019), England 10% (2019) | Barrier | Below national average | Barrier |
| Investment income secured | £5.3m (2023 to 2024) | £5.8m (2024 to 2025) | N/A | Tick | Above budget | Tick |
