Growing the visitor economy
Coventry had another record year for tourism in 2023, following a strong performance in 2022. The city welcomed 11.39 million visitors in 2023, an increase of over 1 million visitors since 2019. The visitor economy is now worth £855 million and supports approximately 7,911 jobs in the city.
Full-time jobs in tourism increased by 7.5% from 2023 and 17% over the last 4 years. Coventry’s visitor economy is growing faster than the overall West Midlands metropolitan area in visitor numbers, economic impact, and jobs.
Community engagement remains strong, with the Go CV membership scheme continuing its impressive growth. The Go CV card provides residents with valuable discounts on a wide range of events, activities, attractions, and local businesses.
In the year April 2024 to March 2025, 12,980 new members joined the scheme, bringing the total membership to 124,553.
Go CV+ members enjoy even greater savings and exclusive benefits, and membership of this scheme grew by 2,678 to a total of 8,952.
